The Front Porch Initiative (FPI) was created to help re-establish space for conversations, commonality, and community. They are a collaborative group of leaders who are passionate about transforming the community by investing in one another. They focus on Social Emotional Learning (SEL) and help students tell their individual stories using their proprietary curriculum booklets that cover the following chapters: Beginnings, Challenges, Hope, and Future.
The scope of our project was to improve the customer experience by covering the following areas:
Creating thematic music and lyrics is second nature to what most of our core creatives have done professionally for more than a decade, so this project was fun for the team. We developed a campaign theme song “My Story Matters”, that invoked a spirit of motivation while incorporating the essence of the four chapters of the curriculum and the direct campaign tagline. The premise of “My Story Matters” shows value for the unique journey of every participant that comes in contact with this learning tool.
We were tasked to redesign the client’s site to build depth for the newly developed services (professional development, student facilitations) that accompanied the original curriculum books. View the final product HERE